Director, Product and Applications Management

July 31, 2017


Location:  Santa Barbara or Bay Area

Salary:  Open

Job Description:

Client is one of the world’s leading analytical instrumentation companies covering a broad spectrum of advanced solutions in all fields of research and development.  The systems and instruments improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life.  This is a “hands on” highly interactive role.  Candidates must be willing to pitch in, “roll his/her sleeves up” and actually do the work.  This position reports to President, Semiconductor Division.


Direct the development of company market requirements for AAFM and WLI products for semiconductor applications including strategy definition, new product requirement analysis and pricing, including:

  •  Formulate product direction and craft product roadmaps.

  • Identify customer needs, lead new product definition and attractiveness of new opportunities and potential market size.

  • Establish the metrics and data mining for evaluating new markets, customer opportunities and multi-year product line strategy.

  • Develop product line business plans, including leading competitive analysis, managing lifecycles and product positioning strategy in terms of price-value, as well as identify product family gaps and new product      definitions.

  • Interact with Sales and Manufacturing to plan and forecast revenue for the 4 forward quarters.

  • Interact with Engineering, Manufacturing and Sales to enhance existing product(s) or product lines.

  • Provide updates to sales team and support of sales team.

  • Drive Marketing Communications to set promotion strategies.

  • Semiconductor applications development.

  • Track and report semiconductor and semi capex market trends.


  • Minimum 4-year technical degree BS/MS in Engineering or Physical Sciences.  Prefer MBA or equivalent.

  • 8-10 years’ related experience in a product line marketing role and experience in semiconductor equipment or semiconductor design or manufacturing.  Leadership experience or qualities required.  Metrology equipment experience would be a plus.

  • Experience with complex, multi-million dollar contracts desired, international experience a plus.

  • Proficient in MS Office, including Word, Excel and Outlook, as well as internet research.

  • Pro-active and results-driven.  Strong leadership skills that can drive the organization to win from a marketing perspective.

  • Significant global travel (on average 1 week a month).


Contact Information:

Associate:  Myrna D. Parkin

Phone:  508-647-0221